About Recipes by Emma
We’re Emma and Clara — two home cooks on a mission to make your time in the kitchen simpler, warmer, and far more delicious.
Our Story
Recipes by Emma didn’t start with a business plan. It started on a Tuesday evening when Emma stood in front of her open fridge, exhausted from a long day, hungry kids at her heels and absolutely no idea what to make for dinner. The internet was full of recipes — but they all seemed to need ingredients she didn’t have, techniques she’d never tried, or time she simply didn’t own.
Clara’s frustration came from a different place. As someone who adored cooking but was constantly let down by recipes that didn’t work as written, she found herself filling cookbook margins with corrections and notes. She wanted recipes that were honest about timing, clear about technique, and actually tested in a real home kitchen — not a professional studio.
They met through a local cooking group in early 2024, quickly bonding over a shared exasperation with online recipes. By mid-2024, Recipes by Emma was born — a promise to bring stress-free, reliable cooking back to everyday kitchens. Throughout this page, when we say “we” or “our,” we mean both of us as co-founders.
Meet the Team
Emma is a mother of two who needs dinner on the table by 6 PM — which means recipes have to be efficient, forgiving, and built from ingredients you can find at any grocery store. To Emma, cooking is about making life easier, not harder.
Her recipes focus on quick weeknight dinners, one-pan meals, and family-friendly dishes that everyone will actually eat. She brings eight years of experience feeding a family on a budget and a tight schedule, specialising in efficient meal planning, budget-friendly cooking, and time-saving techniques that genuinely work.
Emma
Co-Founder & Recipe Developer
Practical Weeknight Cooking
Clara
Co-Founder & Recipe Developer
Creative Flavour Expert
Clara brings creativity and a sharp eye for flavour developed over twelve years of home cooking. She’s the one who figures out how to make a simple dish truly special — balancing textures and tastes so every single bite is satisfying.
She believes great food doesn’t have to be complicated, but it should always be delicious. Clara specialises in comfort food classics, creative ingredient swaps, baking, and making simple pantry staples shine. She leads recipe testing and ensures every dish works exactly as written before it ever goes live.
Why We Started This Site
We’re home cooks, not professional chefs. We understand what it’s like to juggle work, family, and the never-ending question of “what’s for dinner?” Every recipe on this site has been made in our own kitchens, served to our own families, and tested multiple times to make sure it actually works.
We made a promise when we started: no recipe gets published unless we’d make it ourselves on a weeknight. No complicated techniques for show. No rare ingredients that require a special trip. No misleading prep times. What you see is what you get — honest recipes for real life.
“Cooking should bring peace, not pressure.”
— Emma & ClaraOur Cooking Philosophy
Keep It Simple
Great food doesn’t have to be complicated. We focus on short ingredient lists, straightforward techniques, and realistic timelines. If something can be done in one pan, we’ll show you how.
Test Everything
Every recipe is tested at least three times before it goes live. We cook in regular ovens, use standard grocery store ingredients, and follow our own instructions exactly as written.
Budget-Friendly Always
We cook with real-world budgets in mind. No expensive specialty ingredients unless we provide accessible alternatives. Most recipes use pantry staples and affordable everyday proteins.
Family-Tested
Our recipes are made for real families with real preferences and picky eaters. We include modification tips, leftover suggestions, and honest notes on what kids will actually eat.
What You’ll Find Here
We organise recipes by meal type to make planning as effortless as possible.
Breakfast & Brunch
Recipes to start your day right — from fluffy pancakes and quick breakfast sandwiches to make-ahead options for busy mornings and leisurely weekend brunches.
Main Dishes
The heart of every meal. Comforting one-pan dinners, satisfying pastas, flavourful proteins, and family-style dishes that bring everyone to the table.
Salads & Sides
Fresh accompaniments that complete your meals. Crisp salads, hearty grain bowls, roasted vegetables, and satisfying sides that complement any main course.
Sweet Treats & Desserts
Tender cookies, fudgy brownies, simple cakes, and crowd-pleasing desserts that turn ordinary moments into celebrations worth remembering.
Our Promise to You
When you’re standing in your kitchen with one of our recipes on your phone, you’re trusting us to help you get dinner on the table. We take that trust seriously.
- Tested recipes: Every recipe is made at least three times before publication
- Accurate timing: Our prep and cook times reflect real, measured experience
- Clear instructions: No vague language, no skipped steps, no guesswork
- Accessible ingredients: Standard grocery store items with substitutes always provided
- Honest assessments: If something takes longer or needs special equipment, we tell you upfront
Connect With Us
We love hearing from the Recipes by Emma community.
Or reach out anytime at [email protected]
Here’s to stress-free cooking and meals that bring people together.
Happy cooking,
— Emma & Clara